Deceptive advertisement is one of the conventional approaches that unethical\nbusiness organizations seek to increase their product demand. Deceptive advertisement\nthrough the media has been on the rise, which is detrimental to\nboth the companies and the consumers. The researcher ran a survey using the\ncase of Delta Soap advertisement to assess how it influences consumer demand\nand organization reputation. There was a unanimous agreement from\nthe study participants that false marketing strategies negatively affect business\nsales in the long term and diminish consumer trust. Most consumers eventually\nbecome aware of businesses that use deceptive marketing techniques\nand ultimately avoid purchasing such products.
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